I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

Verve, and LiveRamp discussed how artificial intelligence is reshaping advertising workflows, measurement, and data strategy ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

Held under the theme “The Bold Front,” day 1 of the  conference had conversations around how human creativity and intelligent ...