These are the most iconic ads from the company that has never been afraid to think different.

Apple already rakes in $100 billion per year from services, but the company's looking to bump that number up as hardware gets ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple is launching a new local advertising platform for Apple Maps this summer, allowing businesses in the US and Canada to ...

Businesses will be allowed to create ads on Maps and choose how and when they want to appear in the app through the new Apple ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. UPDATE: Apple made the ad private on YouTube less ...

An Apple commercial features a teen using her iPad through the day, but her question at end of the commercial has people upset on social media. The video, set to the song "Go" by Louis The Child, ...