Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications ...

Shelby Nichols was doing CTV before it was cool. These days she’s the VP of media at independent performance marketing agency Media Culture where she oversees the digital department and is in charge ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...