I studied the data behind 2,271 movies to reveal why Hollywood's big budget fare is often so poor. It's not random but the ...

I’ve written about the data behind Hallmark movies a few times before. So it was great fun to sit down with Pulitzer prize-winning data journalist (and good friend) Walt Hickey of NumLock to talk all ...

Every year the Black List crowns Hollywood's best unmade screenplays. I traced two decades of scripts and 1,682 writers to see if the list a brilliant talent-spotter, a genuine career-maker, or both.

I went through every craft in post-production, from VFX and de-ageing to voice, dubbing and the cutting room, checking the AI ...

The chart below is one such example of how Annenberg makes the case, highlighting the Sundance figure at 63.6% (in 2026) and ...

Barton Weiss from VideoFest got in touch to ask: Do you know the percentage of a film festival’s budget that comes from entry fees? I have heard that it was 9% - what have you heard? Thirteen years ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

Note: This week I will be at the Berlin Film Festival and European Film Market. If you want to grab a coffee, drop me a line. Last year I published a study which showed that sex on screen has declined ...