The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...

1. What is Nielsen Marketplace? Nielsen Marketplace is an online platform where you can buy ready-to-download market research reports and datasets. It’s designed to give you quick and easy access to ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

2022 was a banner year for original content on streaming platforms, as big name titles like Stranger Things, Ozark and Wednesday were among the most-watched programs of the year among U.S. adults. But ...

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to ...

Political campaigns must reach voters in an increasingly fragmented media landscape. To understand what role local news plays in 2024 voters’ media diet, Nielsen conducted a study in two ...

Your neighborhood, your city, your country—the need to know what’s going on at any given time is inextricably connected to our survival and even, one could argue, our very humanity. That critical need ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

As brands seek to more efficiently connect with consumers, understanding campaign performance across TV and digital has become essential to allocating advertising investments across platforms. Through ...

Seúl, Corea del Sur - 23 de agosto de 2023-Los datos publicados por Nielsen Ad Intel, el servicio de seguimiento del gasto publicitario más completo de Asia, han revelado hoy el volumen de inversión ...

New York, NY - 19 mars 2025 - Nielsen, leader mondial de la mesure d'audience, des données et de l'analyse, a publié aujourd'hui son rapport mondial 2025 sur la planification des médias. Le paysage ...