The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...

1. What is Nielsen Marketplace? Nielsen Marketplace is an online platform where you can buy ready-to-download market research reports and datasets. It’s designed to give you quick and easy access to ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

2022 was a banner year for original content on streaming platforms, as big name titles like Stranger Things, Ozark and Wednesday were among the most-watched programs of the year among U.S. adults. But ...

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to ...

Political campaigns must reach voters in an increasingly fragmented media landscape. To understand what role local news plays in 2024 voters’ media diet, Nielsen conducted a study in two ...

Your neighborhood, your city, your country—the need to know what’s going on at any given time is inextricably connected to our survival and even, one could argue, our very humanity. That critical need ...