You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...

In 2024, there will be a paradigm shift in employee-employer power and trust dynamics. It’s part of a generational redesign of work from being like a game of Tetris to becoming like a game of Roblox.