Permanent creme hair colors span across different tonal families. This versatile portfolio offers colorists vibrant reds, cool violets, pre-mixed lowlight options, and unique cool-based naturals and golds …

PRAVANA’s ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.

Discover PRAVANA's best-selling, award-winning color collections for endless possibilities and ultimate customization.

PRAVANA is a leading line of hair color, care and style products for salon professionals.

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Maintain beautiful hair color with PRAVANA's care products, designed specifically for different after-care needs.

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Protect your hair with this bi-phase multi-benefit hydrating spray. Formulated with Hydrolyzed Amino Acids and Brazil Nut Fatty Acids.

Try the Pravana ChromaSilk HydraGloss Hair Color. Available in 31 intermixable shades that are vibrant and long-lasting. Ammonia-free and vegan formula.

VIVIDS Pastels offer 4 delicate shades that can be used alone, intermixed, or combined with other VIVIDS shades for ultimate customization.