In aviation, there’s a fascinating rule known as the “60 to 1” rule. There’s a lesson in it for business owners and entrepreneurs. It states that after 60 miles, a one-degree error in direction will result in straying off course by one mile. We often set ambitious goals. The truth is we won’t be on course the entire time. Prepare to make those one-degree course corrections as often as necessary. To do that, you must keep a score of the KPIs that matter. Often, I hear that digital marketing isn’t
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